Business · Marketing · Sales · Production · Canada

Azfar
Saboor

They call me AZ, because I'm the full story. Sales, Marketing and Production, Start to Finish. I Learn How A Business Works, Then Help It Grow.

Azfar Saboor smiling
Roles

Six hats.
One person.

Retail

Store leader

Assistant Manager at Staples Canada, running operations and supporting the floor team.

Marketing

Marketer

Postgraduate trained in marketing management, applied to real local businesses.

Digital

Builder

Built a Digital Library past 10,000 users as Business Manager at Winner Worldwide.

Content

Business developer

Finds clients and manages projects for a short-form video production company serving the GTA.

Sales

Communicator

Known as a strong communicator who is good at sales, from the store floor to client calls.

Media

Podcast host

Host of the Azfar Saboor Show on Apple Podcasts.

Building a
production company.

Short-form video for local businesses across the GTA, planned, filmed and edited so owners can focus on running the business.

Monthly Reels

Fresh short-form videos every month for Instagram, TikTok and Facebook.

Shoot day

A month of content captured in one on-location visit.

Editing and captions

Hooks, pacing, music and captions built for how people watch.

Content planning

Ideas and shot lists matched to your services and offers.

Want Reels that bring people through the door?

Tell me about your business and I'll come back with a plan.

Book a shoot
The climb

Floor to
front office.

Jun 2024

Sales Associate

Started on the floor, helping customers and learning how the store runs.

Sep 2025

Retail Sales Supervisor

Led associates and took ownership of daily sales and customer results.

Aug 2026

Assistant Manager

Running store operations and supporting the whole team.

The Digital Library.

10,000+

As Business Manager at Winner Worldwide in Sri Lanka, I built the company's Digital Library from scratch. It grew to more than 10,000 users.

Azfar celebrating on camera next to a screen showing the Digital Library user list passing 10,000
The day it passed 10,000 users
The Digital Library login and course pages on a phone, 2022
The Digital Library on mobile, 2022

Things I
think about.

Aug 2026

Less Is More...

“Paying for the ambiance, leaving on an empty stomach because at the end of the day, it's more pomp and then portion.”

Read on LinkedIn
Jun 2025

Part 1 | Contentious Advice For Living In A New Country...

“If I wish to chameleon myself into a novel society and edify myself, does hanging out with same individuals I was convivial with back home buttress that goal?”

Read on LinkedIn
Sep 2023

Performative Gratitude

“Gratitude if you’re not careful, can turn to you taking things for granted very quickly.”

Read on LinkedIn

More on my LinkedIn profile

Azfar Saboor
Show.

Host · Apple Podcasts

Azfar Saboor Show (A.S.S.)

Funny, honest stories from life in a new country, told one episode at a time.

Listen on Apple Podcasts
Azfar recording the Azfar Saboor Show at his desk with a microphone and headphones
Recording the Azfar Saboor Show

On camera.

COOL vs. UNCOOL | Which One Are You? A video I appear in, on Arshad Akbar's channel. Watch on YouTube

Contact

Let's work
together.

saboorazfar@gmail.com

Contact